A well-done design will underscore the messaging that you hope to convey. This links to the argument on the importance of design in branding, but it’s also about the power of design to drive home a message and evoke a response. Consider the case of a nonprofit that’s fundraising or simply getting out the word about its cause. A few carefully chosen images can say more to a potential sponsor than hundreds of words of copy on the same issue. 

What does good design achieve?

Good design should:

  • ensure that development can deliver a wide range of planning objectives
  • enhance the quality buildings and spaces, by considering amongst other things form and function; efficiency and effectiveness and their impact on well being
  • address the need for different uses sympathetically.


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